Cold Call: Rose Greene

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Rose Greene Financial Services, LPL Financial, Santa Monica, Calif.

Sep 1, 2010 12:00 PM, By Christina Mucciolo

Registered Rep.: You’ve stuck with LPL since 1986; what’s their strong suit?

Rose Greene: Technology. The firm understands that the survival of the independent channel depends on it.

RR: An activist who inspires you?

RG: Nelson Mandela. He had the courage to lead, the strength to endure the evil that was apartheid, and the capacity to forgive.

RR: Do you think the recently passed financial reform bill will curb the dysfunction in the system?

RG: There will be some improvement for a period of time until the quants develop the next legalized scam.

RR: The most fulfilling charity work you’ve done?

RG: My tenure as board chair of the Los Angeles Gay and Lesbian Center helping at risk youth and treating the HIV/AIDS community.

RG: A financial mistake many baby boomers make?

RG: Living in the moment and not preparing for the future.

RR: If you could have a conversation with anyone dead or alive, who would you speak to and what would you ask them?

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